Pitch decks are dead. Or at least, they're getting a snappy, AI-created redesign.
Early in a startup, you rise and fall on your story—how quickly you can tell it, how well you can set it up, and how well it lingers in investors' or users' minds. For years, that story resided within a static slide deck, crafted in Figma, and presented via a Zoom screen share.
Today's founders, however, are creating animated, narrative-driven pitch films that are taken directly from a website or product link, completely eschewing the slideshow. No film crew, no editing suite. Just a startup URL and one clever tool.
Pippit's URL to video converter can now automatically do your pitch for you, whether you're cold-mailing investors, updating your landing page, or launching a crowdsourcing campaign.
With one URL to the video process, a link to your site or product becomes a motion-designed video that takes users through your mission, product, team, and traction in under 60 seconds.
It's professional. Such videos are accompanied by professional pacing, visuals, voiceovers, and animations—all automatically aligned with your tone of voice.
It's pitch-perfect. You can adjust the tone for VCs, partners, or even beta users—whatever your audience and application.
In short, this is the pitch deck…on steroids.
Consider yourself an investor looking at your email. A 14-page PDF is sent by one of the founders. A 45-second animated video featuring audio, captions, and a prominent call to action is sent by the opposite party to introduce their goods.
With good cause, videos created from URLs are quickly becoming the new cold pitch weapon.
They can be digested. Everyone is occupied. A brief, interesting movie is more convenient to watch than a Notion or PDF document.
They come alive. Moving images make your concept tangible, even when you're pre-launch.
They're reusable. Share them in investor emails, crowdfunding sites, accelerator pitches, or even as a hero video on your website.
And the best part? You don't need to create a script or a voiceover to make it possible.
Rather than filming a video or creating a deck by hand, founders are turning to sites such as Pippit, a free AI video generator, to automatically produce videos from a website or product URL. It takes your pre-existing assets, creates a script, adds a voice, and puts it all together in a pitch-worthy package—ready to go. Let's dissect how to do it in three easy steps:
Create an account on Pippit and go to the Video Generator page. Copy and paste your website, pitch, or product URL into the input field—or click "Add Media" to add images or clips. Pippit automatically pulls product information, headlines, and specs from your link.
You can personalize or adjust everything: rename your item, delete any auto-dragged images, or upload other images from your computer. Even a basic landing page can be converted into a visual presentation.
Then, click Advanced Settings. Set your video length—15, 30, 45, or 60 seconds—according to how deep you want to dive. Set your aspect ratio according to where the video will reside: Instagram post, TikTok ad, email embed, or web banner.
Then go to Video Settings. You'll be able to see script recommendations based on startup trends—pick a maximum of four, or you can write your custom script. Within the Avatar section, choose a digital spokesperson. Pippit's Smart Match can auto-match an avatar and voice to your content, or you can customize all the way down to tone and accent.
After the video has been created, open it in the editor. There, you can trim, reorder, or substitute clips. You can edit the script, swap the AI voice, and insert items such as logos, investor highlights, or CTAs. Captions can be automatically generated or typed out manually for readability.
When you're finished, click "Export". You'll receive a high-resolution video file available to download or upload. Share the video through Pippit's Publisher feature to post on TikTok, Instagram, or LinkedIn—or embed it straight into your pitch email, website, or investor document.
You don't necessarily have a perfectly lit co-founder video, but you can still talk directly to your audience. With AI avatars, your pitch comes from a clear, human-like voice—complete with expressions and branded backgrounds.
Consider them your virtual co-founders. They're always on time. Always prepared. And never camera-shy.
Choose one that resonates with your target audience. Want to seem cutting-edge? Opt for a bold, lean avatar. Friendly and approachable? A warm, conversational voice will do. Either one, they communicate your message like experts.
Let's face it: most VCs don't read every deck. They skim. They scan. They value signals over slides.
You're giving them just what they want with an AI-powered pitch video: a high-signal synopsis that functions as a promo for your company.
It's also not only for investors. Make use of the video for:
Landing pages: To draw attention right away, position it above the fold.
Email campaigns: Prioritize your go-to members, loyal customers, beta testers, and subscribers.
Applications for accelerators: Add it as a dramatic addition to your pitch.
Wherever a pitch deck would travel, a video travels further.
Startups are characterized by velocity, and so should their storytelling.
With URL to video workflows, you don't have to take a moment to make a pitch deck or scramble for a voiceover. The outcome? A clean, animated, on-brand pitch that's done before your coffee is cold.
If the product has already been constructed, let the link do the talking. You just need to click to make your video pitch.
